“Governments must take the lead in living up to their pledges. At the same time, I am counting on the private sector to drive success” Secretary General Ban-Ki Moon.
The Global Goals are a unique opportunity to create global legacy.
If we can create a globally engaged public then politicians are more likely to finance the goals, because they react to public demand.
If you are a business or organization, make your employees and customers aware of the goals: badge your advertising campaigns and align your brand purpose and business strategy with the Goals, and join the prestigious group of organizations already working to make change happen.